In today’s world, creating compelling digital and social content is a crucial aspect of marketing. Sound daunting? It doesn’t have to be. I help tech startups and small businesses develop a customized road map for success that takes the guesswork out of the content marketing game. This package will be tailored to your company’s specific needs and designed to be easily implemented in-house or used as a starting point for hiring out your content creation.
Depending on your needs, this package will most likely entail:
- content audit and analysis
- market and competitor research
- keyword research
- customer persona development
- in-house and contractor style guides
- content calendar
- set up and training for automation tools
- blueprint for understanding and utilizing analytics (Google analytics, social media platform analytics, etc)
If you have any of these, even if they are out of date, I'd love to see them. Don't worry if you don't have them, though. That's what I'm here for!
- style guide
- customer personas