In the world of B2B blogging and content marketing, customer use cases are a great way to bring your product or services to life. Told with a storytelling approach, they strike a balance between human interest and meaty product information to help show potential customers: "Other people are loving our business--you should, too!"
This package entails:
- strategic planning for one use case blog post
- 1 client interview
- Final product: use case (500wds or less) ideal for a B2B-focused blog
Identify a customer for a case study and gain relevant permissions.